Big things are happening in the Oregon hazelnut industry. Between the Chinese trade war and the tumbling value of the Turkish lira impacting overall pricing, the industry faces immense pressure from all sides. That said, these discussions have brought Oregon hazelnuts to the international stage, providing the industry with an opportunity to educate consumers and expand into new markets.
On OPB’s Think Out Loud, Terry Ross, executive director at the Hazelnut Growers Bargaining Association, explains how less-than-ideal circumstances shine a positive spotlight onto Oregon hazelnuts.
Find OPB’s segment here.